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» Displays |
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Displays
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| barbara |
| Tue, 08/18/2009 - 10:13 |
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| Store Front Window and Feature Displays -
Decide Install dates and themes based on product selected, and guaranteed in store delivery.
You know the products that are coming, and you also know that good displays, with great product, drive sales. So, plan out your window displays.
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| indudennis |
| Wed, 01/20/2010 - 05:43 |
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| Debi Ward Kennedy |
| Tue, 12/29/2009 - 14:16 |
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| What are you featuring in your windows and front zone displays right now? Have you restyled them to reflect the season, new merchandise, and new inspiration? It's simple to refresh existing merchandise to look new and appealing to customers...

It's important to get a fresh start after the holidays - your customers will be coming in with gift cards, gift certs, and money they received, and they deserve to see fresh new ideas. Inspiring them to buy what you offer can be as simple as taking what you already have and combining it in a new way to reflect the season...
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| carolynhowardjohnson |
| Mon, 10/26/2009 - 18:10 |
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There are many ways to look at kiosks. You know, the kinds we find in malls and strip centers.
For some they are bread and butter.
For some they are a foot up to what the kiosk operators/owners may call a "real" store.
For some they are pains in the neck--competitors who pay less for their space, don't have the build-out expenses nor (sometimes) the common area maintenance (CAM) fees that the full-fledged, built-in stores have. And that makes them tough competitors indeed.
Good capitalists argue that competition keeps everyone on their toes, including the kiosk owners. And one can hardly argue with that.
So, maybe everyone should take a second look at the possibilities here. Let's play what would happen if . . .
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| krisanford |
| Mon, 10/12/2009 - 10:34 |
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| This weekend I had the pleasure of attending Ocean City, NJ's annual congregation of small retailers, its mile-long Block Party, where over 400 independent retailers set up stands and invited the public to stroll freely amongst them as the people ate, shopped, and perused the offerings. Everything from cookies to clothing to crafts lined the street, and musicians played family-friendly music while kettle corn was popped and pizza was baked. A first-class fireworks show ended the evening. A full description of the event can be found here.

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| krisanford |
| Wed, 10/07/2009 - 11:38 |
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| Seeing the first Christmas ad of the year is a lot like seeing your first gray hair - it's a wake-up call. It's become almost cliché to acknowledge how early Christmas envelopes our advertisements, circulars, and window displays, but every year it seems that the twinkling lights and singing snowmen work their way closer and closer to summertime as businesses look to start the holiday rush early.

Pre-Halloween Christmas displays aren't as crazy as you'd think. A John Lewis store in Hampshire, England put up its Christmas display in September. By doing this, they've made headlines. And as they say, any publicity is good publicity.
So while an early Christmas display might bring some novelty to your storefront, it might also seem a bit overbearing (especially in economic times such as these). Now might be the time to start planning for your storefront's holiday décor.
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| krisanford |
| Mon, 10/05/2009 - 12:01 |
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| Using free samples to lure customers into a store isn't a new concept by any means - soap entrepreneur Benjamin T. Babbitt pioneered the idea in the 19th century - but it is a hands-on and proactive approach to attracting new customers. Promotional marketing allows a business to reach out to potential customers who otherwise might not have been interested in its product. It's also a good way for a business to publicly exhibit customer appreciation.
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| adrienne.sterman |
| Thu, 10/01/2009 - 10:34 |
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| The scariest month is upon us - no, not February when the bitter wind chill makes even the most active consumer a bit sluggish - but October. Halloween is a month away, so it's time to get in the decorating mood. I find myself feeling more connected more to a retailer who has put up decorations in the front window. Fake spiders, cotton-ball cobwebs and bloody hands in your storefront go a long way. While sure, it reminds customers of the holiday fast approaching, it more importantly makes your store more welcoming.
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| carolynhowardjohnson |
| Mon, 09/14/2009 - 12:23 |
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| In its September 13 fashion section, Booth Moore of the LA Times says "shopping is about to get interesting again."
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| jdominique |
| Sat, 09/12/2009 - 23:55 |
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