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Business Basics
Business Plans
How to Build a Business Plan--Executive Summary How to Build a Business Plan--Financial Projections How to Build a Business Plan--Intro to Money Matters
How to Build a Business Plan--Location, Location, Location How to Build a Business Plan--Staffing How to Build a Business Plan--The Budget
How to Build a Business Plan--The Product Plan How to Build a Business Plan--The Review Marketing Firepower - Create a Marketing Team
Customer Loyalty
Creating Trust and Loyalty Through Effective Communication How to Build a Customer Loyalty Program The Downside of Coupons
Customer Service
Dawneen Blakeslee's Customer Service Tips Drive Sales by Understanding Customer Personality Types Four Types of Customers - Bob Phibbs
Have a Customer for Life - Carley Roney Highlights from the Millenial Bride - Carley Roney How to Acquire New Customers --Press Releases
How to Create an Exceptional Experience How to Create an Exceptional Shopping Experience How to Greet Customers
Lessons From Disney - Making Changes From Customer Feedback Marketing Firepower - Understanding Your Customers SBTV: How to Provide World-Class TLC to Customers
Selling to the Multiple Generations Superior Service Scores Sales
Economy
Economic Impact on Retail
How To Get Through Tough Times - Added Markup How to Get Through Tough Times - Closing Your Store How to Get Through Tough Times - Decreasing Expenses
How to Get Through Tough Times - Financial Difficulties How to Get Through Tough Times - Introduction How to Get Through Tough Times - Plugging the Holes
How to Get Through Tough Times - Repositioning Your Store Movements in the Modern Bridal Registry - Warren Shoulberg SBTV: The Credit Crunch
Thriving in the Downturn Thriving in the Downturn: Marketing
Financials
Ask The Coach--- How to Handle Contributions
Barbara Crowhurst - Paying Yourself First Budgeting for Store Promotions Credit Card Processing 101 - An Introduction to Savings
Credit Card Processing 101 - Know Your Processing Rates! Credit Card Processing 101 - Secrets to Debit Transactions Credit Card Processing 101 - The Fine Print of Your Contract
Don't Sell Out of Your Own Pocket Good Merchandising With Tom Ungrodt How to Get Through Tough Times - Improving Your Sales
How to Run a Healthy Business--Basic Financials How to Run a Healthy Business--Financial Tools and Resources How to Run a Healthy Business--Income Tax
How to Run a Healthy Business--Introduction How to Run a Healthy Business--Operating Expenses Part 1 How to Run a Healthy Business--Operating Expenses Part 2
How to Run a Healthy Business--Receivables and Payables How to Run a Healthy Business--Retail Revenue How to Run a Healthy Business--Understanding Sales Tax
How to Run a Healthy Business-Choosing a Business Structure Increasing Profit Margins With Tom Ungrodt Keystoning With Tom Ungrodt
Money Matters - Buying for Marvelous Margins Money Matters--Return Policies and Happy Customers Money Matters--The Mighty Red Marker
Planning For Profit SBTV: IRS Information- Business Income SBTV: Money Management Issues
SBTV: Small Business Shipping Logistics SBTV: Start-Up Costs SBTV: Tax Forms for the Self-Employed
SBTV: Tax Tips for Filing Season
Firing
How to Fire Someone
Hiring
10 Steps to Hiring a Powerful Sales Staff - Bob Phibbs
Ask The Coach--- How to Find Great Employees How to Hire - Don't Let Them Hold you Hostage! How to Hire-- Accountability Is the Stick
How to Hire--Attracting a Super Star How to Hire--Coach 'Em to Keep 'Em. How to Hire--How to Create an Employee Manual
How to Hire--Hunting for New Staff How to Hire--Introduction How to Hire--Snorkeling in The Labor Pool
How to Hire--The Nitty Gritty of Hiring a Super Star How to Hire--Who is Your Ideal Employee? How to Hire-Rewards are the Carrot!
How to Hire-Why Don't They do What I Want Them To Do? SBTV: Evaluating and Hiring Staff
New Store Musts
Be the Brand - Represent your store with your Style
Being the Brand - Managing Many Roles Effective Communication With Dawneen Blakeslee How to Make Your New Store Successful-- Intro
How to Make Your New Store Successful--Building Blocks How to Make Your New Store Successful--Good Decisions How to Make Your New Store Successful--Keeping Fluid
How to Make Your New Store Successful--Long Term Success How to Make Your New Store Successful--Naming Your Store How to Make Your New Store Successful--One Thing Do Not Do
How to Make Your New Store Successful--Professional Services How to Make Your New Store Successful--Spending Your Money How to Make Your New Store Successful--The Emotions
How to Make Your New Store Successful--The Right Stuff? How to Make Your New Store Successful--Where to Advertise How to Make Your New Store Successful-Before You Write the Plan
Oak Park Highlights - Takara's Boutique Six Secrets to Success--Database Marketing Six Secrets to Success--Quality Touches
Six Secrets to Success--The Lifetime Value of a Customer Six Secrets to Success--The Rule of Reciprocity Six Secrets to Success--Transaction vs. Relationship
Six Secrets to Success--Your Most Valuable Asset
Open to Buy
Ask The Coach--- The True Value of OTB How Much Should I Buy - A Quick Review
How Much Should I Buy - Analysis and Revision How Much Should I Buy - Beginning Inventory How Much Should I Buy - Department and Sales Projections
How Much Should I Buy - Introduction How Much Should I Buy - OTB Calculations How Much Should I Buy - Shopping the Market
How Much Should I Buy - Turnover How to Buy--Adjusting Your Open To Buy Plan How To Buy--Introduction
How to Buy--Open to Buy Planning How to Buy--Open-to-Buy How to Buy--The Merchandise Plan
How to Buy--Tradeshows How to Buy--Working with Vendors Money Matters--Buying for Marvelous Margins
Operations
Ask The Coach--- How to Handle Competition Ask The Coach--- How to Handle Stalkers How To Increase Your Transactions--Customer Friendly Hours
Lessons From Disney - How To Manage Your Store Money Matters--eBay and Your Store Money Matters--Housekeeping for Shopkeepers
Shop Keepers Calendar - April Shop Keepers Calendar - August Shop Keepers Calendar - December
Shop Keepers Calendar - February Shop Keepers Calendar - January Shop Keepers Calendar - July
Shop Keepers Calendar - June Shop Keepers Calendar - March Shop Keepers Calendar - May
Shop Keepers Calendar - November Shop Keepers Calendar - October Shop Keepers Calendar - September
Retail Case Studies
Baby Boom - Advice for Baby Store Owners Baby Boom - Personalization Baby Boom - Promotion
Baby Boom - Store Window Display in Promotions Being Green and Differentiating Co-Opetition as a Marketing Strategy
Creating a Successful Shopping Experience Insights - Staying Afloat in the Spa Industry Joint Retail Promotions With Fellow Merchants
Retail Communities as Destinations - Character and Personality The Baby Boom Story The Rusty Bucket - Makeovers
The Rusty Bucket - New Ventures The Rusty Bucket - Recipes The Rusty Bucket Story
Sales/ Training
3 Rules for Creating Loyal Customers Annalee - Practice What You Preach Ask The Coach--- Empower Your Employees
Ask The Coach--- Engaging the Customer Bob Coviello - The Sales Process Finding Your Stride on the Sales Floor - Cross Selling
Finding Your Stride on the Sales Floor - Features & Benefits Finding Your Stride on the Sales Floor - Relax Finding Your Stride on the Sales Floor - The Greeting
Finding Your Stride on the Sales Floor - The Interception Finding Your Stride on the Sales Floor - You or Me Finding Your Stride on the Sales Floor -Can You Spot a Fake?
Finding Your Stride on the Sales Floor -Use Names or Pretend Gain Customer Trust How To Be A Great Sales Person--Being Friendly is Not Enough
How To Be A Great Sales Person--Coaching Success How To Be A Great Sales Person--Four Worst Words in Retail How To Be A Great Sales Person--Six Most Important Words
How to Have Weekly Meetings - Bob Phibbs How to Increase Average Sales--Add Ons How to Increase Average Sales--Bundling
How to Increase Average Sales--Raise the Price How to Increase Average Sales--Show the Best First How To Increase Sales-- The Power of Demonstration
How to Train and Motivate-- Continuing Education How to Train and Motivate-- First Days How to Train and Motivate-- Rewards
How to Train and Motivate--Hiring by Participation How to Train and Motivate--Management by Participation How to Train and Motivate--The Employee Handbook
Marsha Horne - An introduction to Retail Etiquette Overcoming the Fear of the Telephone Prevent Lost Sales by Identifying Sales Traps
Retail Etiquette Musts Retail Etiquette Musts - Mastering the Basics Retail Etiquette Musts - Powerful First Impressions
Retail Etiquette Musts - Winning Attitude Retail Merchandise Marketing Tips The Lost Art of Listening
The Six Successful Steps to Selling Training Your Employees - Bob Phibbs Typical Sales Culture Traps - Part 2
Who is the Green Consumer With Scot Case, Part 2 Who is the Green Consumer? With Scot Case
Store Design
How to Create Comfortable Shopping Space for your Customers
How to Increase Sales by Creating Strong Traffic Flow How to Layout and Design a Store--The Floor Plan How to Use Music to Create Store Ambiance
Retail Store Design Tips
 
Do It Yourself
 
GHCTube
 
Learning
 
Marketing
Advertising & PR
How to Self Promote--Invest in Your Image How to Self Promote--Old and New Media Choices How to Self Promote--Press Releases
How to Self Promote--Promotion Partners Importance of the Trade Press With Jenny Heinzen York Laurel Tielis - Consumer Focused Marketing Ideas
Marketing Firepower - Create a Marketing Team Marketing Firepower - The Buying Funnel Strengthening Your Business Online With Jenny Heinzen York
The Basics of a Press Release The Rusty Bucket - Promoting Part 1 The Rusty Bucket - Promoting Part 2
customer loyalty
Driving PR for Your Store With Jenny Heinzen York Have a Customer for Life - Carley Roney How to Acquire New Customers --Press Releases
How to Acquire New Customers--Control Your Destiny How to Acquire New Customers--Foundations How to Acquire New Customers--Gift Certificates
How to Acquire New Customers--Introduction How to Acquire New Customers--Local Search How To Build Customer Loyalty--Birthday Clubs That Work
How To Build Customer Loyalty--Customer Friendly Return Policy How To Build Customer Loyalty--Frequent Buyers Program How To Build Customer Loyalty--The Power of a Thank You
How to Self Promote--Building a Customer Mailing List How to Self Promote--Paying Respect Word of Mouth Marketing - Growth on Zero Budget
Events
The Rusty Bucket - Events
Promotions
Baby Boom - Promotion Budgeting for Store Promotions
Build Your Business with Cause Marketing Cinda Baxter: Promoting Your Retail Store Dawneen Blakeslee's Customer Service Tips
How to Build a Customer Loyalty Program Methods of Promotion With Tom Ungrodt Promoting Your Store With Tom Ungrodt
The Downside of Coupons
Web
7 Simple Secrets for Successful Email Marketing Build Your Revenue with Affiliate Marketing
Building an Online Community Carley Roney: How to Use the Internet to Reach a Broader Audience How To Increase Your Transactions--The Power of Email
How to Self Promote--Do it Yourself or Get Help How to Self Promote--Doing Your Homework How to Self Promote--Internet 101 Getting Started
How to Self Promote--Internet Marketing How to Self Promote--Web Designers and Hosting How to Use Electronic Marketing: Your Store Needs a Website
Laurel Tielis - Bringing In Business by Marketing on the Web Laurel Tielis - Marketing on the Web Lynni Megginson on Dresser After Dark
Making the Web Work For You With David Moses Social Networking With David Moses The 3/50 Project's Cinda Baxter: 5 Ways to Promote Your Retail Website
Working with Competition
Co-Opetition as a Marketing Strategy How to Acquire New Customers--Partnership Packs Joint Retail Promotions With Fellow Merchants
 
Meet The Experts
 
Merchandising
Branding
Being a Brand: A Destination Store Being the Brand - Managing Many Roles Being the brand: Product Lines
Being the Brand: Sourcing Creativity How to Self Promote--Wear Your Ego on Your Sleeve The Rusty Bucket - Atmosphere
Design
Design Your Store for Impact And Optimal Sales How to Layout and Design a Store--Ceilings How to Layout and Design a Store--Fixtures for Your Store
How to Layout and Design a Store--Flooring for Your Store How to Layout and Design a Store--Introduction How to Layout and Design a Store--Lighting Your Store
How to Layout and Design a Store--Special Interest Areas How to Layout and Design a Store--Store Colors How to Layout and Design a Store--The Merchandising Mix
How to Layout and Design a Store--Traffic Flow
Displays
CGTA Presents--'Gifts-to-Go' How to Increase Sales Creating Displays for Fun and Profit
Do-It-Yourself Displays- Using Candy Boxes to Sweeten Sales Farm Chicks - Intro to Antique Shows Highlight Product in Unique Ways
How To Be A Great Sales Person--Being Friendly is Not Enough How To Build Customer Loyalty--The Power of a Thank You How to Buy--Open-to-Buy
How to Get Through Tough Times - Closing Your Store How To Increase Your Transactions--The Power of Email Let Your Inner Creative Shine
Merchandising Magic - Creating a Concept Merchandising Magic - Displaying Flat Products Merchandising Magic - Global Views Showroom "Lighting"
Merchandising Magic - Goetz & Co Showroom "Organized Product" Merchandising Magic - Grasslands Road Merchandising Magic - Grasslands Road "Holiday Trimmings"
Merchandising Magic - In Detail Showroom "Black & White" Merchandising Magic - One Coast Showroom "Simple Crates" Merchandising Magic - One Coast Showroom "Supplier Fixtures"
Merchandising Magic - Patrick & Co. Showroom "Simple Fixtures" Merchandising Magic - The Impact of a Single Color Merchandising Magic- "All the Sizes"
Merchandising Magic- Product Fixtures Merchandising Magic-Global Views Showroom "Color of the Day" Merchandising Magic-The Mix Showroom "Color Trends"
Merchandsising Magic- High Impact Displays Oak Park Highlights - Takara's Boutique Personality Pays Off When Your Store Has One!
Six Secrets to Success--The Lifetime Value of a Customer Think Like Professionals, Decorate Windows for Optimal Sales Visual Merchandising 101- Cautions
Visual Merchandising 101--Cooperative Merchandising Visual Merchandising 101--Display Basics Visual Merchandising 101--Inspiration for Displays
Visual Merchandising 101--Location, Location, Location Visual Merchandising 101--Planning your Displays Visual Merchandising 101--Setting the Stage
Visual Merchandising 101--Types of Displays : Vignettes Visual Merchandising 101--Types of Displays: Color Visual Merchandising 101--Types of Displays: Theme or Story
Product Planning
Independent Buying Choices With Carol Schroeder Keystoning With Tom Ungrodt Merchandising Magic- Planning the Product Mix
Packages going to One Coast - Mary Meyer
 
New to market
 
Product Showcase
Spotlight On:
ARTS Awards Highlights 2009 Baby line in Big Black Bear Shop - Mary Meyer Chilewich
Die Cuts with a View Earthmates - Mary Meyer Fandalier test
GHC Product Showcase -Cardboardesign Incompatible Species - Mary Meyer International Flair Piques Buyers Attention
Mary Meyer - Fun and Fashion Mary Meyer - Puffer Bellies Mary Meyer - Soft Sentiments
Mary Meyer - Storytellers Mary Meyer - Teddy Bears Mary Meyer- Fashion and Fun
Mary Meyer- Storytellers Mary Meyer- Yakety Yak Mizzonk at NYIGF
New to Market: Rosanna Oak Park Highlights - Takara's Boutique Our Name is Mud - Product Showcase
Our Name Is Mud: Capitalizing on Creativity Peterman Baskets and Bowls at NYIGF Playsam: Deepa Dadlani at NYIGF
Product Showcase: 88 Decor Product Spotlight - Fringe Studio Retailer Spotlight shies on Takara's Boutique
Richard Cohen Presents - Annieglass Sales Agency Showcases - Fine Lines Sales Agency Showcases - Fleming Chalef
Sales Agency Showcases - Gus Dallas, Ltd. Sales Agency Showcases - Lynn Mitchell Group Sales Agency Showcases - Prestige Identity
Stick Horses in BBBS - Mary Meyer Supplier Showcase - Fandalier Supplier Showcases - Chef Bradley
Supplier Showcases - Encore Supplier Showcases - Encore 2 Supplier Showcases - Enesco
Supplier Showcases - Fresh Wave Supplier Showcases - Goetz Inc. Supplier Showcases - Guildmaster
Supplier Showcases - Illume Supplier Showcases - Knud Nielsen Supplier Showcases - Mary Meyer
Supplier Showcases - Melrose Supplier Showcases - Napa Home Supplier Showcases - Rawlins Gilliland Tour A
Supplier Showcases - Rawlins Gilliland Tour B Supplier Showcases - Shiraleah Supplier Showcases - Wellspring
Supplier Showcases - Wild Eye Supplier Showcases - Woodstock Chimes Supplier Showcases - Yakety Sack
Treasure Hunt - 2008 Summer Sizzlers Treasure Hunt - February 2008 Treasure Hunt - First Peek at the Summer Markets
Treasure Hunt - Gifts Under $50 Continued Treasure Hunt - Spring Fling! Treasure Hunt 2008 - Summer Shopper Stoppers
Treasure Hunt- January 2008 Treasure Hunt--Editors Picks Chicago Mart Treasure Hunt--Great Men's Gifts
Treasure Hunt: Gifts Under $50
 
Rotator ads
 
Special Promotions
 
Tradeshows
 
Trends & Lifestyles
Color
Color Forecast for 2009 Color Forecast for 2009 Susie Homemaker - Color Trends- Spring 09 - Part 1
Susie Homemaker – Color Trends Spring 2009 Susie Homemaker – Color Trends Spring ‘09 Part 2 The Science of Color Trends with Lee Eiseman
Trends for Fall by Susie Homemaker--Color Trends
Flower
Be Green & Ring in the Green This Holiday Season Interior Flower Trends
Interior Flower Trends - Blues Wire Frames and Orchids Interior Flower Trends - Eco-Chic Interior Flower Trends: Adding Flair to Black and Whites
Green Movement
Being Green: Reduce, Reuse, Recycle Being True Blue Green and Eco-friendly Build Your Business with Cause Marketing
Eco-Friendly Brands Are in High Demand Going Green, the Psychology Behind the Movement Green Perspectives: At NYIGF With Carol Schroeder
Green Perspectives: At NYIGF With David Moses Green Perspectives: At NYIGF With Jenny Heinzen York Independent Buying Choices With Carol Schroeder
Lynni Megginson on Dresser After Dark Sustainability as a trend Sustainable Products Showcase - Bath and Body
Sustainable Products Showcase - Gadgets & Baby Sustainable Products Showcase - Home Decor The Buy Local Movement With Carol Schroeder
The Home Eco Store What Do They Mean When They Say Green? Who is the Green Consumer With Scot Case, Part 2
Who is the Green Consumer? With Scot Case
Holiday
Artisan Trends for the Holidays Decorative Flowers For The Holidays "Best"
Decorative Flowers for the Holidays with Lyn Moss Decorative Flowers for the Holidays with Lyn Moss "Better" Decorative Flowers for the Holidays with Lyn Moss "Good"
Design Centerpieces With Simple Products For The Holidays Highlighting Products For The Holidays "Best" Highlighting Products For The Holidays "Better"
Highlighting Products For The Holidays "Good" Updating Reds and Greens and Christmas Trees with a Twist
Lifestyle
Movements in the Modern Bridal Registry - Warren Shoulberg
Recent Success in the Cookware Industry - Warren Shoulberg The Importance of a Buy Local Movement
Product
Consumer Buying Habits
Die Cuts with a View Susie Homemaker - Fall Trends 2008 for Home Susie Homemaker - Fall Trends 2008 Hot Colors!
Susie Homemaker - Fall Trends 2008 Hot Trends for Gift Trends for Fall by Susie Homemaker--Introduction Trends for Fall by Susie Homemaker--Top 3 Trends
Trends for Fall by Susie Homemaker--Top Picks Trends This Season What Customers are Buying
Product Showcase
Product Spotlight - Fringe Studio Supplier Showcases - Mudpie Supplier Showcases - New Creative
Supplier Showcases - Wild Things
Retail Showcase
Being Green and Differentiating Oak Park Highlights - Takara's Boutique
The Trolley Tour Chicago --P.O.S.H. The Trolley Tour Chicago--Multiple Choices The Trolley Tour Chicago--Porte Rouge
The Trolley Tour Chicago--Zella Brown
Sales Reps
Sales Agency Showcases - Young
Tradeshows
Atlanta Retailer Test
Trends for 2009 With Jenny Heinzen York
Trends
2009 Trends With Warren Shoulberg Pattern Trends Through 2010 With Janine Finkle
Susie Homemaker - Gifts Spring 2009 Susie Homemaker – Gift Trends Spring ’09 Part 2 Susie Homemaker – Gift Trends Spring ’09 Part 3
Susie Homemaker – Home Accent Trends Spring ’09 Part 1 Susie Homemaker – Home Accent Trends Spring ’09 Part 2 Susie Homemaker – Home Trends Spring 2009
 
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