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What are you featuring in your windows and front zone displays right now? Have you restyled them to reflect the season, new merchandise, and new inspiration? It's simple to refresh existing merchandise to look new and appealing to customers...

It's important to get a fresh start after the holidays - your customers will be coming in with gift cards, gift certs, and money they received, and they deserve to see fresh new ideas. Inspiring them to buy what you offer can be as simple as taking what you already have and combining it in a new way to reflect the season...

Mother Nature . . . First Place in Design Creation!

 Have you noticed the resurgence of Geometric shapes trending in?  It is the influence of Nature fanned by our awareness and concern for the environment.  Many of the designs appear to be plucked directly from historic, architectural elements seen in cathedrals and castles.  But guess who inspired the Gothic and Renaissance artists, artisans and architects?  That's right . . . Mother Nature.  This puts the consumer in touch with nature. 

 Throughout history man has been fascinated by Nature which has always held great mysteries.  The philosophers saw our lives as paralleling Nature's cycle of life.  Stonehenge is homage to Nature's wisdom of the seasons.  The moon's cycles guided early man's sowing and harvesting of crops. There's been continual intrigue as to how a bee hive is created, how a spider spins its web or what pigments color a butterfly's wings.   

Colors and Textures of Farmhouse Chic

The farm evokes strong feelings of honesty, purity, and function.  A feeling of continuity and self-sufficiency.  Of being one with nature.  It's Nature and Nurture.  Caring for the environment and caring for each other.  And, it feels very American.  Like Victory Gardens of the WW II era, vegetable gardens are poised for a strong come-back, thanks to a world trending toward earth-friendliness, a movement to self-sufficiency and Michelle Obama. Thinking of Farmhouse one conjures thoughts of no-frills, no-nonsense thrift . . . farmers were practicing Frugal Chic before it was Chic!

 Colors of Farmhouse, trending in for 2011 and beyond, are fertile and ever so evocative of times past.  Close your eyes.  Envision a gorgeous blue sky, bright sunshine, rich dark brown soil, gardens laden with succulent veggies and a dazzling array of flowers, fields of green and rolls of hay.  And, don't forget to include black and white Holsteins grazing on pesticide-free grass.

Vintage is the new luxury and consumers are searching out beautiful imperfections.  Simple, natural, authentic. Is it the times? Is it a modern backlash? The aged looked is definitely making a comeback. 

We've realized that material wealth is not the answer to happiness.  2009 has been a year of reflection as to what is really important.  2009 has been a year of redefining luxury as we consumers have changed our buying and spending habits. 

Vintage furniture (be it a reproduction or from an antique store, resale shop, or a tag sale) infuses character and history to a room.  It is casually elegant, blending with most any décor . . . for it coexists with both antique and contemporary decor.   It's a new definition of beauty with a lot more character allowing for individualized looks.  A vintage piece can anchor a room, looking like it has always been there.  Painted, it can act as a bridge connecting other colors and elements in a room. 

Vintage pieces become conversation pieces for they possess legitimate flaws (pre-dinged, pre-scratched or pre-dented) making a room comfortable and cozy.  Everyone feels more relaxed for they won't be the first to blight the finish!  

Euro Country and Farmhouse Chic . . . a retreat to reality!

Street Beat . . . there's always a surprise on city streets

Marketing 101 - Honey for Sale, We Sell Honey, Honey is Us

 How can you be innovative selling a commodity?  Honey can be any product that without proper marketing and merchandising just falls flat!  Every grocery store sells honey, as do most farmers markets.  But that's all they do . . . sell honey.  Using Honey as the Case Study in Marketing 101, how can you be innovative selling a commodity?  KIS, as in Keep It Simple.  Be informative.  Be obvious in your packaging/labeling.