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The Savvy Shopkeeper
Forget New Year’s resolutions, the Rose Bowl, or black-eyed peas as New Year’s traditions. In our shop, New Year’s means one thing: inventory. It’s all hands on deck to physically count everything that is still on hand after the holidays. To avoid a mutiny, we ...
The home page for lululemon athletica, a chain of stores selling technical clothing for yoga, dancing and running, does not show any of its products. Instead it features rotating images of its customers talking about what what inspires them in life. This type of relationship retailing, ...
Every family has its holiday traditions, and many of ours revolve around working at our store. Although Katrina doesn’t look very happy at the prospect of being part of the Christmas season at Orange Tree Imports in this photo, as a young adult she’s actually quite ...
We entered the social networking world of Facebook last week, and I’m slowly watching the number of “fans” of my store increase. I hadn’t really thought about using Facebook or MySpace to reach new customers, but we’ve taken the plunge (thanks to my son Erik, who ...
What I want to know is, why do so many retailers act as if they are in a witness protection program when it comes to showing their face on their store’s web site? We know that successful independent retailing is all about forming personal relationships, so ...
Three of the top factors in choosing a line of merchandise today may be that old retail adage: location, location, location. The cost of freight is of course one of the considerations in giving preference to a supplier that is not on the other side of ...
If Vilfredo Pareto's famous principle* holds true even at a small specialty shop like ours, then 80% of our sales come from just 20% of our customers. Although we have no way of really testing his theory, we decided this year to hold our first ever ...
"Thousands of jostling, combative women began lining up at 2 a.m. at Sainsbury’s stores one night for the chance to buy £ 5 shopping bags that had been advertised in various fashion magazines and were printed with the words "I am not a plastic bag," according ...
Does Etsy.com get your vote as one of the most innovative marketing web sites? That probably depends on whether they are competing with your shop for customer dollars, or allowing you to find new and unusual sources for handmade merchandise -- and perhaps even a new ...
You would never guess that the young Frenchman on the right in this booth at the New York Gift Fair is fluent in Japanese, but then you also wouldn’t guess that the French pastries they are selling are actually made up of washcloths and hand towels. ...
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