Important Marketing Pointer!

Use the Internet's 80/20 rule (Pareto principle) to generate more business online.

 80% of your Web sales will come from the 20% of your customers who already love you. Statistic from the Internet Marketing Centre, Vancouver, Canada. www.marketingtips.com.

That's because they've already tried your products and services and are ready to buy again because they were satisfied in the past. If you plan well, it will be a lot easier to reach your happy customers and sell them something new than it will be to sell products to new customers who don't know anything about you.

So...how will you keep in touch with your regular customers via your Web site? Make sure you provide an incentive for them to sign up for communication from you. By including a mechanism for capturing their e-mail addresses and sending them correspondence regularly, you could making the most of these recurring sales opportunities in no time.

You can manage your customer E-communications yourself...or have someone else on your staff take care of it. But if it's not the best use of your time, your Web team can arrange to create powerful response-generating communications for you.

In addition, there are online contact management resources offering easy-to-use e-newsletter programs. Two of these are Emma (www.myemma.com) and Constant Contact (www.constantcontact.com).

For more information, our Book "9 Easy Steps to Planning a Profitable Web Site" is available for only $19.95. You can order it directly from the Neuland Business Campus Book Store.

 Next week we will talk about the New Media marketing tactics that can generate more business online. Until then have a fun week, C S Wurzberger