Important Marketing Pointer! Use the Internet's 80/20 rule (Pareto principle) to generate more business online.  80% of your Web sales will come from the 20% of your customers who already love you. Statistic from the Internet Marketing Centre, Vancouver, Canada. www.marketingtips.com. That's because they've already tried ... view post

Intro to E-newsletters This refers to e-newsletters, e-zines, and e-mails that you generate and send out to your customers and prospects, once they give you their e-mail addresses and permission to contact them. When you regularly communicate to your customers with news, information and special promotions ... view post

Podcasts The Internet Jungle gets bigger, badder and wilder by the day! Podcasts are the latest marketing vehicle to arrive on the scene, and some businesses are using them to create all kinds of new sales opportunities. Simply put, a podcast is a recorded presentation that ... view post

Business Blogs A "blog" is short for the term Weblog and stands for any frequent, sequential online presentation of personal thoughts and Web links. It's like a journal, a diary or a "captain's log." A business blog may include commentary about the latest technologies or marketing ... view post

Online Auctions If you sell collectibles and certain other goods, you may have great luck on auction sites such as eBay, Yahoo Auctions, Overstock.com and many others that offer a broad range of categories. Or, you may find a very specific auction site geared to your ... view post

Building a Linking Campaigns A link is a button, phrase, graphic or ad that's programmed to jump to another Web site when clicked. In a linking campaign, the link is text only, using keywords, and looks like this: Learn more about antique robot toys. When you ... view post

The benefits of Banner Ads and Industry Niche Banner Ads You've seen them. Perhaps you've even clicked on them to go to a site. Banner ads are those small, colorful, compelling ads that appear on most Web sites. You may wonder if they really work. The ... view post

Directory Submissions: An online directory is a catalog of Web pages and information grouped by categories. This is a legitimate way of letting the World Wide Web know that your site and individual pages exist. The most popular directories are DMOZ.org, Business.com, and Yahoo (which owns ... view post

So, how do you establish a PPC campaign? It's very much like the strategy and process for a print advertising campaign. You start with the purpose of the campaign: what's the message, who's the target and what do you want them to do? Here's an example ... view post

So, how do you establish a PPC campaign? It's very much like the strategy and process for a print advertising campaign. You start with the purpose of the campaign: what's the message, who's the target and what do you want them to do? Based on what ... view post