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 Barb Crowhurst Retail Makeover
By:
barbara
Category:
Business Survival Kit
Tags: money, tradeshows, business, promotions, shopkeeping, merchandising, finance Add to favorites
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Barb Crowhurst Retail Makeover
Your cash counter area is important. Lots to share with you here. I've decide to break up this segment over several episodes. These are some of the questions I asked myself as I reviewed Debbie's cash counter area. Q: Does the cash counter utilize point of sale merchandising techniques? A: Yes, Debbie has a strong selection of ...
Lots going on at the cash counter . Sales being run in. Impulse product displayed here and there. Staff gathering contact info from the customers and trying to get customers to buy just one more product before they leave the store. Never mind that the cash ...
 FRI
Episode 7 - (Part 2 of 3) Retail Lighting for Debbie 's front window displays
November 21, 2008 at 3:38PM
Here are the questions I asked myself : Q: Are the display windows being lit effectively? A: No this is an area that Debbie will have to address. Q: Is there a dedicated lighting source in the display windows at Debbie's store? A: No there ...
 TUE
Episode 7 (1 of 3 parts)- I have a look at Debbie's in store lighting...Let there be light
November 11, 2008 at 11:07AM
You know the saying let there be light. To many retailers do not invest enough money on lighting : their store and the products they sell. Lots of studies have been done to check the effectiveness of lighting in retail. It continues to be seen as a very important element. I have been involved in 100s of lighting designs for my retail clients. ...
Last week I mentioned that your store display windows are the eyes into your store. I have a look at Debbie's store eyes. Debbie has large windows on two sides of her store. One side where the majority of traffic passes the other not so much. Here are ...
Your store front and more importantly your store signage is one of the most effective Marketing tools you have. A lot of retailers miss this. It's the first thing new customers see. You want to give them as much info as possible and make the best impression possible so they will make the decision to ...
Here we are - saying hello and meeting for the first time. I thought you might like to meet Debbie . Your going to see a lot of her in the up coming episodes. Debbie's winning entry: "Hello, I'd love a makeover. I think I'm doing a ...
 FRI
Picture of Sunny Side Cottage in Santa Rosa California. It's just before opening around 9.30 am. It's the quiet before the storm! I'm checking the impact of Debbie's store: Here are the questions I ask myself. I've put the answers and my observations below each one: ...
We are here. Nestled in the hills of Santa Rose is Debbie's Store. My assistant and I park the car - I have to drive around twice to find what we have waited so long to see with our own eyes. Lots of issues surface already ...
 FRI
Episode 1: The GHC Retail Makeover @ Sunnyside Cottage - The Introduction
September 26, 2008 at 4:25PM
Hi It's Barbara .......I'm here in Santa Rosa for the G&H Channel - Retail Makeover It's a Hot one (102 degrees)! Just arrived - Looking forward to meeting Debbie Mac Cormick of Sunnyside Cottage who was the winner. I am scheduled to meet Debbie at 10 am. I'm ...
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