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 Diva Deb's Design Details
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Diva Deb's Design Details
The summer Trade Show Season is upon us, and there are so many opportunities to gain free information while in attendance. Here are a few tips for you to maximize your time, while shopping the aisles in Denver, Dallas, Atlanta, Los Angeles, San Francisco, Seattle.... wherever you ...
I am so impressed with the lengths to which the Gift & Home Channel will go to provide resources for the retail community! When I first met Ray Gaulke last February at the Denver Gift Show, I was amazed as I listened to him explain the vision for ...
Designing and building a display is like painting a still life – you must include a focal point (your product), background (fixtures to hold the product), contrast (accents that bring the product to life), and a few other components that I've pointed out below. To get started, study works of art in ...
Let's talk about how to use props in displays... shall we?! Sometimes a prop can hold product, but it’s true purpose is to bring an spark of life to the product, or show an alternative use (‘added value’ sales technique). Props should make the product stand out ...
Last year, I redesigned a showroom at the Pacific Market Center (formerly the Seattle Gift Center), and would like to share a few of the design principles involved in a project like this. Whether you have a showroom, a show booth, or a retail store, I ...
Spring has sprung, and now is the time for sales to be blooming! It's time to spruce things up, clean out, organize, and put on a fresh new face. It is important to address this in our stores - offering fresh new looks in ...
I've just returned from a vacation to Southern California, and while there, I made my annual pilgrimage to my own personal retail 'temple': Disneyland. Now, before you scoff, let me say that I grew up working retail from the tender age of 13 right across the ...
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